About Us
The improbable story of how a Milwaukee startup became the Midwest's premier furry rental provider.
Our Story
Furry Rental was founded in 2019 after our founders identified a critical gap in the events industry: there was simply no reliable way to rent a furry. Costumes were expensive. Availability was unpredictable. Quality control was nonexistent. We saw a need and we filled it. With fur.
What began as a modest inventory — two furries and a minivan — quickly grew into a full-service rental operation. By Q2 2020, we had expanded to 15 species across three metropolitan markets. Then the pandemic happened.
While other businesses shuttered, we pivoted. It turns out, there is significant demand for a large, friendly furry to wave at people from a safe distance during a global health crisis. Our "Curbside Furry" program delivered over 200 contactless rentals during lockdown, and we were officially classified as an essential service by a county clerk who, to this day, insists it was a clerical error.
Today, Furry Rental maintains an inventory of 47 species available for rent across the greater Midwest. We've served Fortune 500 companies, interfaith celebrations, divorce parties, and at least one event that our legal team has asked us to stop mentioning.
Our mission remains unchanged: to provide clean, well-maintained, event-ready furries to anyone who needs one. Delivery and pickup included. Overnight rentals available. Please don't ask about the feeding schedule unless you're on the overnight plan.
Our Core Values
These aren't just words on a wall. They're words on a website, which is arguably more permanent.
Professionalism
Every rental arrives on time, event-ready, and in full compliance with local ordinances. All furries are inspected, groomed, and venue-cleared before delivery.
Inclusivity
All species. All events. All people. We believe everyone deserves access to a quality furry, regardless of background or species preference.
Softness
All our furries rate above 8.5 on the Miyazaki Plush Scale. We can't tell you exactly how we maintain that level of softness. Trade secret. But you'll feel it.
Punctuality
A late furry is a failed rental. Our logistics team coordinates delivery windows down to the minute. 98.7% on-time delivery rate, verified by a third party we're not allowed to name.
Leadership Team
The people (and one individual of undetermined classification) who manage the inventory.
Marcus Whiskers
Chief Experience Officer
Former McKinsey consultant. Left to "follow a calling." Personally inspects every furry before it goes out. Has a framed photo of a wolf on his desk that he says is "not autobiographical."
Diana Pawsworth
Director of Furry Operations
MBA, Northwestern. Manages inventory, logistics, and the surprisingly complex species tracking system. Knows the location of every furry at all times. Sleeps 4 hours a night.
Steve
Head of Client Relations
Steve has been with the company since before it existed. No one remembers hiring Steve. Steve does not have a last name on file. We're not entirely sure Steve is a client relations person and not one of the rentals. Steve is very good at his job.
Patches McFluffington III
Creative Director
Yes, the third. Grandson of the legendary Patches McFluffington I, who pioneered corporate mascot theory in the 1970s. MFA, RISD. Allergic to synthetic fur, which he describes as "ironic."
Company Timeline
Founded in Milwaukee
Two furries, one minivan, an LLC, and a dream.
Classified as Essential
Launched "Curbside Furry" contactless rental program. 200+ pandemic-era deliveries.
Expanded Inventory to 30 Species
Added mythical creatures line after overwhelming demand. Griffin waitlist: 6 months. Don't ask where we source them.
First Corporate Client
A Fortune 500 company (NDA) rented 8 wolves for their annual retreat. Employee retention rates soared. The wolves' retention rate was also 100% — all returned on time.
The Incident
We don't talk about 2023. Everything was resolved. No charges were filed.
47 Species in Inventory
Launched merchandise line. Opened Chicago warehouse. Steve got a desk. Unclear if Steve uses it or sleeps under it.
You Are Here
Nationwide expansion in progress. New website launched. Still hiring. Always hiring.
Want to Join the Pack?
We're always looking to expand our inventory. If you're a furry — or you have a furry — and you're interested in joining our rental program, we'd love to hear from you. Competitive rates. Flexible schedule. Grooming provided.